Why Offering To-Go Kits is Ideal for Pottery Studios

For ceramic studios, the idea of to-go pottery is rather novel, as it has stemmed from the recent COVID-19 outbreak. As social distancing measures have been enforced, the in-studio approach to painting pottery is by the wayside. Offering take-home pottery options is a fantastic opportunity to continue to serve your community while maintaining your small business operations. Here’s why:

 

It keeps your business in touch with your customers and your community.

 

While business may be slower than normal, this is a great opportunity to continue to be communicating with your customers and community. Once social distancing measures loosen, your customers will ready to come paint some pottery in your studio! Offering to-go will help create long lasting relationships with both your customers and your community inside and outside of your studio!

 

It offers an additional revenue stream that may continue post-social distancing.

 

As the government has limited public gatherings and enforced social distancing measures, it may be a while before society returns to some form of normalcy as we knew before COVID-19. Furthermore, even after social distancing measures become less strict and less enforced, people may not have the confidence or the willingness to congregate in public areas until they themselves feel safe to do so. Therefore, the take-home ceramic pottery method is a great opportunity, and may be here to stay even when in-studio pottery painting returns. This technique is widely being adopted by other retail industries and is extremely suitable for ceramic studios as well!

 

While we know that to-go kits are a great opportunity for pottery and ceramic studios, here are a few items to consider when bringing this idea to life!

 

1. Select popular bisque shapes and be sure to include an encompassing colour palette!
• Listen to your customers and your community too! Encourage feedback and ideas on how you can serve them better!
2. Consider adding decorating and other items to your to-go kit!
• New offerings that can distinguish and entice your customers to purchase to-go kits are a great way to sell ceramics! Be creative!
3. Set clear instructions for painting and pick-up!
• Tell your customers the details on how to pick-up the to-go kit! Be sure to include painting instructions as well as instructions on bringing pieces back to fire in the kiln!
4. Spread the word!
• Push your to-go kits! Customers need to know about them before they are able to purchase them. Connect with your community members and let to-go kits be known!